How to Launch a Luxury Startup 2 years ago

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So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies.

1. Understand what customers want.
2. Look at the competitive matrix.
3. Get significant startup capital together.
4. Be in it for the long-haul game.
5. Set it up for customers to engage with your brand in at least 6 touchpoints.

Recommended Reading
"DTC Update: The Latest Direct-to-Consumer Business Models and Strategies"
"How to Create a Lifestyle Brand"

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